更新时间：2019-01-09 13:48:58
封面
版权信息
前言
Unit 1 Developing Marketing & Corporate Strategies
Lead-in
Mini-case
Situational Dialogue
Text
Key Terms & Concepts
Key Notes to the Text
Practical Skills
Role Playing
Case Study
Further Reading
Practical Training
Unit 2 Understanding Marketing Environment and Consumers
Unit 3 Marketing Research
Unit 4 Identifying Market Segments and Targets
Unit 5 Managing Products and Brands
Models
Unit 6 Channels of Distribution
Unit 7 Setting the Right Price
Unit 8 Sales Promotion & Personal Selling
