更新时间：2021-07-15 17:30:51
cover
Title Page
Copyright
UX Design for Mobile
Credits
About the Authors
Acknowledgments
About the Reviewer
www.PacktPub.com
Why subscribe?
Customer Feedback
Preface
What this book covers
What you need for this book
Who this book is for
Conventions
Reader feedback
Customer support
Downloading the example code
Downloading the color images of this book
Errata
Piracy
Questions
Design Principles and General Design Planning
Switching your perspective to focus on the user
Getting organizations to adopt a user-centered perspective
Design principles
Needs from our human condition
Needs from general expectations
Needs from the specific context of use
General design planning
Being pragmatic
Design is not about making things look nice
Users are not able to tell you what they need
You (or your team) are not your users
User experience is not a list of features
Your goal is not to make your client or boss happy
Summary
Research - Learning from Your Users
How we will do that?
Getting to know your users
Mental model - understand how your users think
What is the conceptual model?
Researching methods
Observation and interviews
Affinity Diagram
The method steps
Card sorting
Open card method steps
Closed card method steps
When is it convenient to perform this method?
Tree Test
How to improve the organization
Content organization
Area naming
The working memory limit
Surveys
What we want to discover?
Find the participants
Determining the questions
Open-answer questions
Questions with pre-established answers
Humanize the forms
Research documents
The Persona Document
How should I create a persona document?
Better with an example template
Demographics
Picture
Description
Domain and technical expertise
Goals
Frustrations
Motivations
Scenarios
User journeys
Create a User Journey
Competitors' analysis
Functionality analysis
Vocabulary analysis
Target users supported users and non-supported users
Recruiting participants
Avoiding biases
Looking for the signs
Exploring Ideas - Sketching
Adopting the sketching mindset
Sketching basics
Sketching tools
Producing results fast
Adjusting your focus
Timeboxing with the Crazy Eights technique
Organizing your exploration
Decomposing your problem
Identifying conflicts
Communicating your ideas
Creating storyboards
Organizing critique sessions
