Preface

It's very difficult to overstate the importance of Internet marketing.

With the advent of powerful and effective tools (like WordPress) that make it easy for anyone in the world to put up a website, it is now more important than ever to carve out a niche for yourself.

The online world requires its own unique set of marketing skills and techniques that, while based loosely on the principles of traditional marketing, require a broader range of knowledge, specialist skills, and plenty of finesse. It's as much art as it is science and is heaps of fun to learn.

Having solid Internet marketing knowledge and skills will enable you to outcompete hundreds of millions of other websites, and potentially enjoy fantastic rewards. This book seeks to give you the real world marketing knowledge and practice that you will need to succeed online.