Abstract

Cultural industry has economic and cultural duality，both economic and cultural attributes，so the development of cultural industries is a dual-core concentric pattern，and has resulted in the formation of cultural industries in the binary value of the material world and the spiritual world of the boot functionality. The cultural resources become the cultural capital with the economic value-oriented features in the material world. And in the corresponding spiritual world，because of the spiritual influence，the consumption of cultural products was possessed of guiding function for cultural value. In the process of cultural resources development，pursuing economic and cultural value is a multi-game between positive and negative energy. On the basis of researching the forming process of guidance for cultural value，this book explores how to make cultural choice，value guidance，produce and create upbeat cultural products when facing the conflict of cultural value，to form a benign cultural value to boot.

In this eight-part book，introduction part discusses the reasons for selecting the subject and significance of the topic of this article，and makes a literature review of value guidance in the development of cultural industry of domestic and overseas，then points out the research objectives and the research methods. In the first chapter，the current situation of the development of two-way cultural resource values guide has been described，then the phenomenon：focus on economic efficiency while ignoring the cultural values in the process of cultural industry development has been pointed out. In the second chapter，mainly discusses the bi-directional value guidance of cultural resources in the development process. In the third chapter，arrow crib effect theory was quoted to explore the process of urban cultural distribution in the process of urban core positioning and development. The fourth chapter introduces the major policy initiatives in the development of cultural industries in developed western countries for cultural values guiding taken. The fifth chapter mainly puts forward that developing cultural resources with rational development and formed a reasonable basic ways benign value guide from the macro，mesa and micro aspects，such as，the subject of cultural resources in line with the socialist core value system should be chosen on the macro，“smashing” the development main body should adhere to the correct and rational development goals，and select the “win-win” approach in the development of the scientific concept of development. The sixth chapter explains the growing process of arrow crib culture of city，and effect on orientation and development of cultural industry in city on the base of connecting core cultural orientation of cities in China. Then enumerates many successfully transferred cultural resource to cultural products with positive energy，which indicates the possibility of both having the cultural and economic value. The conclusion part regularly summarizes urban cultural industries development under the guidance of benign cultural values，and put forward the basic path of future development.